Dragon Ball Super: Beerus hadn’t even premiered yet — and it was already breaking records. Days before launch, its trailer became the most-viewed trailer ever on Netflix’s anime YouTube channel, dethroning JoJo’s Steel Ball Run. Here is the hype, by the numbers.
Quick Answer
The Dragon Ball Super: Beerus trailer hit 5.9 million views on Netflix Anime’s YouTube channel as of October 6, 2026 — breaking JoJo’s Bizarre Adventure: Steel Ball Run’s previous record of 5 million. Published September 30, it took the record in under a week, powered by a global marketing blitz of ad trucks, wrapped buses, and mall takeovers.
The Record, by the Numbers
| Trailer (Netflix Anime channel) | Views |
|---|---|
| Dragon Ball Super: Beerus | 5.9 million — new record |
| JoJo’s Bizarre Adventure: Steel Ball Run | 5 million — previous record |
| Beastars Season 2 | 4.6 million |
One clarification: Steel Ball Run remains the most-viewed anime trailer on Netflix’s MAIN YouTube channel — the Beerus trailer was never posted there. The record is specifically on the Netflix Anime channel.
Six Days to the Top
The trailer was published on September 30. By October 6 — six days later — it had 5.9 million views and the record. For a franchise whose fans have long complained about weak marketing compared to its rivals, the speed of the climb says everything about the pent-up demand for Dragon Ball’s return.
The Marketing Blitz Behind It
This didn’t happen by accident. Toei and Capsule Corp Tokyo ran one of the biggest Dragon Ball marketing pushes in years:
- Ad trucks in five Japanese cities: Tokyo, Osaka, Nagoya, Fukuoka, and Sapporo
- Wrapped buses in New York and Los Angeles
- Ads across 30 US shopping malls
- A full-wall takeover at Shibuya Station in Tokyo
Why Fans Are Surprised
Dragon Ball fans have frequently complained that Super gets less marketing love than its contemporaries. Seeing Beerus plastered across Shibuya Station and American malls — and watching the trailer smash a Netflix record — feels like the franchise finally getting the red-carpet treatment.
What the Hype Means
The series premiered October 11 on Crunchyroll and Hulu, with Netflix following October 17. A record-breaking trailer doesn’t guarantee a record-breaking premiere — but 5.9 million views in six days is the strongest possible signal that the audience is waiting.
Frequently Asked Questions
What record did the Beerus trailer break?
Most-viewed trailer ever on Netflix Anime’s YouTube channel — 5.9 million views as of October 6, 2026.
What was the previous record?
JoJo’s Bizarre Adventure: Steel Ball Run, with 5 million views.
When was the Beerus trailer published?
September 30, 2026 — it took the record in under a week.
Is it the biggest anime trailer on Netflix’s main channel?
No. Steel Ball Run still holds the main channel’s record; the Beerus trailer was only posted on the Netflix Anime channel.
Where can I watch Dragon Ball Super: Beerus?
Crunchyroll and Hulu from October 11, 2026, and Netflix from October 17 — Japanese audio with English subtitles.
Why is the marketing such a big deal?
Fans have long felt Dragon Ball Super was under-marketed versus rival anime. This global blitz is a major shift.
